Virgin Australia and British and Irish Lions Campaign
‘Find Velocity’ Campaign
To celebrate the excitement of the British & Irish Lions Tour 2025, Virgin Australia launched a playful and high-energy campaign inviting travellers to join in on the fun. The concept? A stuffed lion named Velocity was hidden throughout the airport from the Virgin Australia Lounge to check-in desks and even mid-flight. Travellers who spotted Velocity and snapped a selfie for social media were in the running to win a free flight to the next Lions game.
It starts with an idea
Amped Vision partnered with Virgin Australia to bring this campaign to life through dynamic content creation. We delivered a full suite of visual assets, including:
A hero campaign video introducing the concept
Fun, fast-paced POV edits from Velocity's journey through the airport
Engaging explainer content optimised for social media
A collection of high-quality campaign photography for use across Virgin’s digital platforms
Get Amped At Your Next Campaign
Amped Vision is dedicated to delivering cinematic event videography and VNR services that will not only document the energy of every event but also amplify its impact through compelling visual storytelling.
For more information or to discuss how we can tailor our services to meet your specific needs, don’t hesitate to get in touch.